Numeraire Future Trends, founded by entrepreneur and art market specialist Dr. Marsha Lipton, has announced a collaboration with Chrissy Moore Art Advisory (CMAA), one of the first contemporary art advisory firms to integrate the company’s “Digital Product Passports” into its artist programme.
Through the partnership, artists represented by CMAA have already begun adopting the technology, with further roll-out planned over the coming months.
Digital Product Passports create a secure digital identity for each artwork by combining biometric artwork fingerprints with provenance information, helping strengthen authentication and traceability from the moment a work is created and throughout its lifetime.
Dr. Marsha Lipton, founder and CEO of Numeraire Future Trends, says: “Provenance shouldn’t begin when a work enters the market; it should begin when it’s created.
“That’s exactly what Digital Product Passports make possible. We’re delighted to be working with forward-thinking businesses like CMAA, whose collaborative model helps establish the level of trust that serious collectors increasingly expect from the very beginning of an artwork’s journey.”
Founded in 2025, CMAA works with a carefully selected group of emerging and established contemporary artists across the UK, Europe, North America and the Middle East.
Moving beyond the traditional gallery model, it creates opportunities for artists through collaborations spanning art, architecture, design, luxury, technology and private-client services, while also advising collectors and businesses on building meaningful collections.
Chrissy Moore, founder and director of Chrissy Moore Art Advisory, says: “When Marsha introduced me to Numeraire, it just made sense. Digital Product Passports have almost become part of our brand now.
“The artists have been really excited about it, and I can see it becoming part of our onboarding process going forward. It’s another way for us to support our artists and give collectors confidence in the work they’re acquiring.”
Among the artists represented by CMAA who have already adopted Numeraire’s technology are Caroline Boff, GILDA, Francesco Ruspoli, Emma Coyle, Massimo Nesti and Denise Carvalho, illustrating CMAA’s commitment to integrating Digital Product Passports into its artist programme.
Caroline Boff commented: “I am thrilled and relieved to be protecting my work from copying and effortlessly safeguarding my artistic legacy by using Numeraire’s exciting technology. The unique biometric fingerprints of my physical work create the opportunity for my work’s authenticity to be verified easily and quickly.
“Not only that, but the technology also creates the ability to verify the provenance of my work throughout its lifetime. An essential system for any artist who is serious about their career. I highly recommend it.”
Main image: Artist Gilda Oliver – AKA GILDA – creating a digital product passport for one of her artworks using Numeraire Future Trends’ proprietary biometric technology.
