Content Creators Usher in AI Led Industrial Revolution
New study reveals nearly 7 million Brits would leave their job immediately to become an online entrepreneur
Photoroom – the world’s leading AI photo editing software – outlines the toolkit for online business success
The fifth industrial revolution is fast approaching and we are already seeing signs of the next stage in this evolution. AI has been providing a window into the future and its usage has seamlessly slipped into everyday life, with 97% of mobile users relying on AI-powered voice assistants. The growth of AI and online presence in general has led to a huge influx of secondary income, with a study from The Henley Business School revealing that side hustles now contribute over £72 billion to Britain’s GDP, while research from Photoroom found that 6.9 million Brits would leave their 9-5 immediately to become an online entrepreneur. From selling second-hand wares to creating a brand through social media, Brits are utilising the online revolution to cash in on lucrative markets. To help Brits on their path to financial independence, the world’s leading AI photo editing software, Photoroom, outlines the toolkit for online success.
As the cost of living crisis continues to squeeze household budgets across the UK, more people are seeking ways to supplement their income, turning to side hustles as a financial lifeline. In 2024, Finder revealed that 43% of Brits have a side hustle, a trend that has grown significantly in recent years. Photoroom, the world’s leading AI photo editing software, unveiled that entrepreneurial ambition is on the rise with over half (51%) of Brits aspiring to start their own business one day. E-commerce is constantly changing and utilising solopreneur technologies levels the playing field for one-man-bands to compete with online retailers with huge marketing budgets.
A study from the Financial Times has revealed that there are now 2.8 million content creators earning at least £120 per hour from social media. Coming in at a staggering 655% above the rate of an average UK income, the power of social media to become a transformative source of wealth has never been clearer. The same study shows that there are now over 16 million content creators in the UK, while Photoroom has found that 15% of Brits believe they have the style and personality to be a successful content creator. As such, competition to be noticed on online platforms will continue to be increasingly difficult. Photoroom, the world’s leading AI photo editing software, allows its users to take advantage of AI to create flawless imagery, helping to level the playing field between content creators with years of experience and beginners.
Ensure imagery is of impeccable quality
When it comes to selling, research from Etsy revealed that 90% of shoppers prioritise photo quality over retail price, shipping costs and reviews when making purchase decisions. According to BMC Psychology, up to 90% of images uploaded online are edited, however, learning how to edit well can take years and is time consuming. AI technology makes the process of editing easier, faster and more consistent.
Update inventory regularly
Keeping the product list up to date ensures that prospective buyers visit the site more often, as more variety is offered. This also helps buyers see that the shop is still active, giving them confidence that the site is up to date with recent trends. Implementing an inventory management system (IMS) that integrates with the e-commerce platform can automate updates and alert users to low stock levels. Solutions like TradeGecko or Zoho Inventory can streamline this process, ensuring product listings are current.
Utilise keywords to enhance SEO
Creating clear and concise descriptions of products ensures prospective buyers fully understand the product. This copy should outline key aspects of the item, such as materials used, the size, and how the product should be used. Integrating relevant keywords naturally improves search engine optimization (SEO), making products more discoverable. Tools like Google’s Keyword Planner or Ahrefs can help identify high-traffic keywords relevant to the product niche, ensuring descriptions attract the right audience.
Don’t neglect quality in favour of quantity
Quality is always more important than quantity, but it can be easy to fall into the trap of creating large amounts of content quickly to give your audience new media regularly. Creating a regular upload schedule, and ensuring high-quality images will make your page feel more professional, and ensure partners feel that your content or products are considered and worth investing in.
Upload regularly and consistently
Creating new content keeps viewers coming back to your page for more new content. Creating a content schedule will make sure your audience stays engaged and helps potential brand partners see that you are active.
Know Your Audience
Tailoring your videos, images and engagement to your audience is key to growing your social media. Targeting your content to specific audiences will help keep them engaged and feel part of the community, making sure the content is relevant for their interests.
Engage with your audience
Engaging with your audience will help your page feel like a community, encouraging viewers to participate further and you are more marketable to potential partners – a cohesive community will allow for better interactions regarding any questions your audience have about products or recommendations.
