June 10, 2023


News Stories from the Digital World

Storyteq launches Brand Portals to enable global customers to localize their marketing messages

Storyteq, which provides online marketing platforms, has launched Brand Portals, an AI-powered creative production hub helping global brands such as Kia, Heineken and BMW to localise and activate global marketing campaigns faster than ever.

Reducing slow and costly manual production processes, Brand Portals act as a centralised place for marketing teams to quickly adapt multichannel campaigns and easily power their local marketing through a self-serve AI-enabled platform.

Research from G2 shows that companies who maintain brand consistency across all channels see an average growth of 33 per cent. With Brand Portals, Storyteq clients are now empowered to rapidly deliver on-brand marketing and increase their ROI.

Storyteq delivers on average 50 per cent time savings per campaign, creating over 9,000 digital assets for BMW in just a few weeks.

The platform is already helping other brands including Kia, McDonald’s, Heineken and L’Oréal to automate their creative production and activate on-brand marketing campaigns on a global scale.

Ben Risdale, manager of dealer and tactical marketing for Kia, said: “The marketing portal allows us to offer our dealer partners a fully comprehensive suite of on-brand and consistent marketing assets.

“This helps us provide a valuable and useful solution for our dealer partners to maximise their business performance with effective marketing.”

Lennard Kooy, CEO of Storyteq, says: “Brand Portals is a game changer, revolutionising the way that brands can deliver content – powered by Creative Automation for fast, localised activation across every channel.

“Marketing teams are being asked to deliver more content, more localisation and more engagement without more budget or resources. The new Brand Portals offering has been developed to make that possible.”

Storyteq acts as the technology engine of the Inspired Thinking Group, founded in 2009 by its current CEO Simon Ward, working in tandem with the creative consultancy services engine Team ITG.