June 10, 2023


News Stories from the Digital World

ReBid adds Amazon Ads and TikTok Ads to its ‘madtech’ intelligence console

ReBid, a unified Madtech Intelligence platform, has integrated Amazon Ads and Tiktok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

“Madtech” is the generic name given to platforms which bring together advertising technology and marketing technology, enabling ongoing relationships with customers.

With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach.

ReBid’s customers can now easily compare key performance indicators (KPIs) across these platforms and across other integration partners to eliminate ad spend wastage.

Moreover, the integration has made ReBid a verified Amazon Ads partner, adding to its growing list of programmatic platforms including Google, Meta, Twitter, Linkedin, DV360 ads, and other 10+ programmatic ad platforms.

Rajiv Dingra, founder and CEO of ReBid, says: “We are excited to integrate Amazon Ads and Tiktok Ads into our unified Madtech Intelligence platform, providing our customers with access to these highly popular ad platforms.

“Our unified reporting and dashboard provide a comprehensive view of key performance indicators (KPIs) across all advertising and marketing channels, enabling our customers to gain a complete understanding of their customers’ journey.

“This empowers them to optimize their ad spend and attain their business goals with greater precision and efficiency.”

The integration of Amazon Ads and Tiktok Ads underscores ReBid’s commitment to providing the best advertising solutions to its customers and to help them achieve their business objectives through effective advertising strategies.

Ashish Bhasin, co-founder and chairman, ReBid, says: “As the advertising landscape continues to evolve, it’s crucial for businesses to stay on top of emerging trends and adopt innovative solutions to achieve their advertising goals.

“ReBid’s integration of Amazon Ads and Tiktok Ads into its unified Madtech Intelligence platform is a testament to the company’s commitment to providing cutting-edge advertising solutions to its customers.

“This will undoubtedly empower businesses to make more informed decisions about their ad spend, improve their ROI, and drive growth in a highly competitive market.”