Amazon smile

Introduction 

With AmazonSmile, you can easily and for no extra cost support your preferred nonprofit every time you shop. You may access AmazonSmile on your web browser at smile.amazon.com and in the Amazon Shopping app for iOS and Android phones. The same cheap pricing, wide selection, and easy shopping experience are available when you use AmazonSmile, with the bonus that AmazonSmile will give 0.5% of the price of your eligible purchases to the charity of your choosing. Over a million organizations are available for you to help.

How much does AmazonSmile donate?

Your eligible AmazonSmile purchases will give 0.5% of the price to the foundation. The purchase price is the cost of the item less any discounts and does not include shipping, handling, gift-wrapping, taxes, or service costs. Periodically, we might run unique, time-limited promotions that raise the donation amount for one or more goods or services or enable us to give more money to charities. There can be further conditions and limitations. For full details, please refer to the relevant offer.

Amazon Smile Foundation

Amazon established a private charity known as the AmazonSmile Foundation to oversee the AmazonSmile initiative. A division of Amazon.com, Inc. transfers all donations made through the AmazonSmile program to the AmazonSmile Foundation. The AmazonSmile Foundation then gives those sums to the charities that our customers have chosen. All costs associated with the AmazonSmile Foundation are covered by Amazon; they are not subtracted from the sums donated as a result of AmazonSmile purchases.

Select Charitable Organisation

You will be asked to choose a charitable organization to receive donations from your future qualifying AmazonSmile purchases when you first visit the site. Every time you buy on AmazonSmile or with AmazonSmile enabled in the Amazon Shopping app, we’ll keep track of the charity you’ve chosen, and a gift will be made for that organization for each qualified purchase you make. Periodically, AmazonSmile will contact you with information about the program or about the number of donations made to the charity of your choice.

How AmazonSmile Works for Charities 

You have a few queries and worries if you’re a charity nonprofit or fundraiser debating if AmazonSmile is a viable choice. 

You must first be an IRS-approved 501(c)(3) public charity with good standing to proceed. 

On Amazon’s Org Central page, you may simply register. Once your account has been approved, you can start accepting gifts from the AmazonSmile Foundation after entering your qualifying 501(c)(3) organization name or employer identification number (EIN) and providing all relevant information.

The reasons for signing up with AmazonSmile 

You should register with AmazonSmile just in case your supporters have already decided to use you to accept their donations. 

Online searches for your company can lead customers to AmazonSmile, which may show your charity as listed yet unclaimed. If the charity hasn’t yet registered, the consumer’s eligible purchase donation will go into a “communal” fund. After eight quarterly gifts, the sum will be distributed to additional authorized charitable organizations. 

It is vital to check your organization’s standing on AmazonSmile even after signing up. You can lose your eligibility if there are adjustments to your organization’s tax-filing status or “violations” of the AmazonSmile Participation Agreement.

You run the risk of being dropped if your email address or bank account change. If you are dropped by Amazon, they will notify you, but you must take immediate action to fix the situation. Claiming your AmazonSmile account is free. If you don’t claim it, though, you run the danger of losing any donations that might accrue.

Pros for Customer 

Easy and cost-free: Since the majority of us use Amazon for some of our shopping, including a charitable donation is not too difficult. It’s simple to register, choose a charity, and designate a portion of your purchase price to go to that organization. Beyond the purchase price, there is no additional expense to the consumer.

Cons for Consumers 

  • Requires double-check: You must double-check that you are on the right website before using AmazonSmile. Even if making a donation and buying something on Amazon is straightforward, everything must go properly, so make sure you are using the AmazonSmile shopping gateway. You might occasionally receive a reminder from Amazon to use AmazonSmile.
  • One-at-a-time donations: You are only allowed to donate to one charity at a time on AmazonSmile. Many of us support several charities and would like to make separate donations to each of them. To support more than one charity, one would have to frequently change their philanthropic selection on AmazonSmile.
  • The donation amount is small: It will take a very long time for it to sum up to anything meaningful. These little donations shouldn’t replace more substantial ones that you provide directly to your favorite charities.

Benefits for Organizations 

  • For the appropriate organizations, it can be profitable: AmazonSmile donations, while little on their own, can pile up for big charities with millions of supporters. This method helps certain nonprofits raise a sizable sum of money. Even the charity watchdog CharityNavigator supports AmazonSmile, noting that some charities have received millions from the initiative. 
  • It is simple to set up: It’s simple to sign up for AmazonSmile as long as your organization is a 501(c)(3) charity. After that, it requires very little to maintain it. Some nonprofits can easily raise more money by using AmazonSmile.
  • Most of your supporters buy things from Amazon: This statistic should be persuasive, even for little charity. Why not sign up on Amazon if your fans are already there so you can take advantage of any donations that may be made? 
  • AmazonSmile provides ongoing, passive donations: Donations are available through AmazonSmile based on active customers. Additionally, it keeps track of each customer’s preferred charity and automatically collects donations as they shop. Millions of people utilize the AmazonSmile program each month, making it one of the most popular platforms for charity to use invisibly.

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