which reports indicate how traffic arrived at a website


The statistic of web traffic source is extremely important for the health and performance of your website. Businesses and webmasters can use this indication to determine how users found the site.

Understanding the origins of traffic also allows you to spot any algorithm adjustments. Because it is a data warehouse, Google Analytics is also one which reports in Google Analytics indicate how traffic arrived at a website.

Acquisition Report (A)

It’s time to analyze the reports you’ve created with Google Analytics. Google Analytics now has four reports available by default:

The Acquisition report can assist you in determining the source of the traffic to your website or app.

You must click on ‘Reports’ to get to it. Then, from the left-side navigation, select ‘Acquisition.’

It’s possible that it was removed by an administrator if it doesn’t display in the same spot. You can search for it again by going to customize report navigation.

It’s a report that, via a website or mobile app, gives you all the information on new arrivals. You may discover where the visitor came from before they came to your app or website by analyzing the traffic dimensions.

Users may have discovered your website through a search engine result or other means. If they came upon your site using Google, the Session source dimension will reflect ‘google.’

Sizes of the Traffic

Google assigns dimensions to the information gathered from users. The traffic dimensions are divided into three categories by Google Analytics. It provides you with more information about how users found their way to your website or app.

Note that dimensions include things like exit pages, screens, browsers, and session lengths.

Dimensions selected by the user

This attribute is supplied to data that tells you how your site or app got the user in the first place, as the name suggests. It’s also known as the ‘First User’ or ‘First User Source,’ and it never changes.

Traffic Measurements

The information obtained from users is given dimensionality by Google. Google Analytics categorizes the traffic dimensions into three groups. It gives you more details on how people find your website or app.

Exit pages, screens, browsers, and session lengths are among the dimensions to consider.

The user defines the dimensions.

As the name implies, this feature is applied to data that explains how a visitor found your site or app in the first place. The ‘First User’ or ‘First User Source’ is another name for it, and it never changes.


You’ll find a general overview of all users and their sessions on your site in this section. You may also see how many people have created sessions, page visits, and other statistics.

This component of Google Analytics can be found under ‘Audience.’ Select ‘Overview’ from the menu to determine which reports in Google Analytics indicate how traffic arrived at a website.


The audience data is organized in this area by age and gender. You can also make adverts that are exclusive to each category.


Knowing which device, the user uses to view your site is quite beneficial when discussing the source of traffic.

Information about this topic can be found in the ‘Technology’ section. With this information, your company can target the correct audience on the right platform.


The ‘Acquisition Device’ report can help you better understand the connection between conversion and acquisition.

You’ll be able to tell how many people used mobile or other devices to view your site based on this information. You can then decide whether to make your mobile-friendly.

The Acquisition Channels Report provides a detailed overview of traffic sources. You’ll also have a better understanding of how your efforts are performing in terms of conversions and bounce rate.

Medium versus Channel

To comprehend their functioning, you must first recognize that channels are distinct from sources or mediums. Many people mix them up since a ‘Source/Medium’ report is frequently found alongside a channel report.

At first sight, the information appears to overlap with the Channels. Although the data appears to be the same, Source/Medium has a completely different representation.


This channel reports on traffic generated by a clickable advertisement on another website. Banner adverts on other blogs and picture ads on news sites are common examples.

Channel Direct

This report details the traffic generated by just copying your website’s URL into browsers. You can track the success of your offline campaigns, such as print, television, and radio advertisements. Users must memorize the address or manually paste and enter it at this point.

Source of Referrals

You may find out how effective your referral backlinks are using this report. These are links to your site from other websites. Some websites, on the other hand, refuse to disclose this information.

Social Media

This source can tell you which social media apps or websites send visitors to your website. This section contains links to Facebook, Instagram, and LinkedIn.

Other Marketing

This section would be used to categorize traffic that comes from any paid campaign other than the ones listed above. You can, however, tweak this grouping beyond the default defaults.

Some of the sources can be manually moved to another channel. See which ones come under the channel by selecting ‘Other.’ After that, you can make a completely new set of Source/Medium and move these sources there.


In Google Analytics, all the domains that send visitors to your website are categorized as “Referrals.” “All Traffic” under the “Acquisition” tab will take you to “Referrals.”

It’s critical to understand which reports in Google Analytics indicate how traffic arrived at a website.

PPC campaigns, search engines, social media, and other sources that drive users to your website are known as traffic sources in Google Analytics. In the All-Traffic reports, you may evaluate your traffic sources and see associated data.

One of the most significant reports in Google Analytics is the All-traffic report. However, depending on the type of website you own, your main traffic sources will differ; a healthy site will have a decent balance of traffic from all four sources.

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