Targeted Email refers to that kind of messages that are send to the particular customers and also, these emails are highly customized along with that these emails special offers to the special segment of people in the mail list of a particular company. These emails do not talk about the features of the sender but instead it highlights the benefits in order to attract the targeted audience and earn a revenue through it at the end. But also, these emails are clear, personalize as well as brief in order to grab the attention of the receiver without wasting his/her time. These emails are like the faster convertor as these emails are generated to deliver the right message at the right time due to which the possibility of high generation of revenue get arise.
Features of an Effective Targeted Email
To make a targeted email effective as well as productive in the term of revenue generation various key elements has to be added in such mail so that the reader would find it useful and beneficial. Following are some of the features of an effective Targeted Email.
- Catchiness In Content
To make the Targeted Email effective the sender should focus on the content which means they must make the content attract so that more and more attention of the consumers can be grabbed by the sender. This can be done by adding some offers to draw the receivers’ attention and also by highlighting the information that is beneficial for the receivers. Making few efforts while writing an email can bring actual results in terms of revenue for the sender.
- Brief But Clear
No one has time to read long messages with less information in this busy era as everyone is so indulged in his or her own work. So, for the sender this is must to create the email in such a way that it should be very precise and not make the receiver feel bore of it due to which the mail can be ignored by the receiver. Along with that there is very essential to ensure that the message contained in that email must be clear and informative as well so that customer keep interested in it.
- Highlight the Benefits, not Characteristics
The email must be created in such a way that highlights the benefits being offered to the receiver of that email instead of telling the characteristics that are of no use to the receiver. So, the email should be created in a manner that highlights the advantage being proposed by the sender due to which the interest can be created in the minds of the receivers and conversions can be made possible out of it.
- Customized as well as Personalized
The Targeted Email itself means to target someone and to do the same one has to give exactly what the receiver actual expects. This means to give such content that is customized as per the desires of the receiver along with that the sender has to be personalized with the receiver in order to make good relationship with that particular receiver only then the sender can expect to have some revenue generated out of that particular receiver otherwise not at all possible.
- Workable Language and Appealing Words
The message in the email must contain the language which can be worked that means it should be understandable enough for the receiver as there is no meaning of using that language which is not possible for the receiver to understand as this can make the receiver loose interest in that particular email which result in generation of no revenue out of it. Along with that the message should also include the words that suddenly catch the eyes of the reader so that he can make himself interested in reading the email to the full and at last feel it beneficial too. If this could happen then the possibilities of conversions can be increase and ultimately the generation of revenue will also get enhanced.
- Deliver Right Message at Right Time
This is very much essential for the sender to transfer the right message at the right point of time as sometimes the email can be informative, attractive and has every feature to be appealing for any receiver. But if that email is not sent at right time, then all of the efforts behind sending such an email can go waste. As no reader will show interest in that particular message and every thing will become a wastage of time, money and efforts. Thus, right message at the right is a key feature to make any email effective.
- Use Words that Address the Reader
The sender must write the message the form of second person that means the sender must use words like YOU in order to address the reader of that particular email. This practice seems to be very basic but create huge difference as by using personalized form of words can make the reader feel the message more personal to him. Also, this keeps the reader make it feel more beneficial and worth it too.
- Relevant, Reliable and Authenticated
Targeted Email can become more effective if the message contained in that mail is relevant and free of any kind of fraud and error. Also, the information contained in it must be reliable so that customer can believe in that message along with that the message has to be authenticated due to which originality of that message will never questioned and the reader will put more interest in it and the chances of conversions will increased.
From the above discussion it can be concluded that the Targeted Email refers to the mail which is send to the reader to take out maximum output from it but to make that email effective the message contained in it must be clear, brief, relevant, reliable, beneficial, customized as well as personalized and it must be catchy to grab the attention of the reader towards the email.