Online reputation management (ORM) is a strategy that monitor online conversations, listen to social conversations and respond to comments and interact with online audience to attract them towards any brand. ORM combines traditional marketing and public relations with search engine marketing to manage the search engine results to protect company’s brand reputation.
What Is ORM In Digital Marketing?
Online reputation management (ORM) monitor and improve business reputation online and also analyze what a potential viewer search about a company on search engines. It checks weather company’s online image giving a benefit to it or not.
Impact Of ORM On Digital Marketing?
Today most of the viewers before buying anything, do online research. So, a positive online image can give a positive result on other side a negative online image can ruin everything. That’s why ORM has a major impact on a business’ market digitally.
How To Analyse Online Reputation?
- Search for business, product and business details
Google for any company’s name or product and check weather it is ranking for first top five or not. Are the viewers positive for it? If not need efforts to improve that.
- Analyse brand’s image on social channels
Check How much a company is active and popular on various social sites by checking number of followers, comments and messages done by those followers if any and analyse what kind of response is there from the customers’ side? Also, Google for Hashtags, location and brand name to check the exact online reputation and status.
- Review the Reviews
Check what are the reviews being posted by the viewers and how many stars they are giving for a specific product on a particular social channel. This can help a company to know what exactly customer wants and act accordingly to save online reputation.
If everything seems good then it’s fine otherwise company can take following measures to improve online image:
- Empower TEAM
Company should boost up the morale of employees and the team working for it so that a positive environment can be created which results in positive and better output for the company.
- Hire Experts
A company can take help of experts who can tell them how to work in a way that will increase company’s online reputation as negative online image is a bliss for any company and it is must to over come this obstacle by any means.
- Take Help Of SEO
By the advent of SEO Service a company can boost their brand image and easily reach the target customers. May be this will have some cost but will result for company’s betterment and improvement digitally.
- Improve public relations
Company should work for improving relationship with public. It can be done by coordinating with public relation events and creating such PR strategies that can help creating better brand image online as well as offline.
Conclusion Above discussion clearly explains that What Is ORM In Digital Marketing? ORM is a key to be on top by checking what is a company’s actual status, what are the improvements that can be made to enhance the company’s brand image. But it requires constant monitoring and ORM is a way if followed properly can help any organisation to be on top for longer.