Pay-per-click (PPC) is a web based advertising model in which advertiser give its ad on social platform &pays a publisher every time when their advertisement link is “clicked” on. Another popular name of PPC is the cost-per-click (CPC) model.
The pay-per-click model is mainly offered by search engines like Google, Yahoo etc and social networks like Facebook. For PPC advertisement the most popular platforms are Google Ads, Facebook Ads, and Twitter Ads etc.
The success of Pay-per click advertisement mainly depends upon choosing the right keywords for products which is to be advertised. Search engines like Google, Yahoo, displays those online ads as & when someone searches a keyword related to the product or service being advertised. The most appropriate keywords will be most chances of appearing their online ad will be resulting in higher number of clicks, and finally higher profits.
There are many benefits of pay-per-click advertising: Some advantages of PPC advertising include:
Working with in Budget: PPC advertising enables you to work within your budget. No matter whether you are multinational company or seller from small town, you can change your ad budget within your limits.
Pay only when someone click on your ad: In traditional advertising, you pay the fixed amount, no matter how many people see your ad but in PPC advertising, you have to pay only when someone clicks on your ad & you get a chance to convert it into sale
No issues of Ranking in Search engines: If your site doesn’t rank well in search engines, you can still promote your company through PPC
More brand recognition: As PPC ads show up more frequently, there are chances that more people will see & came to know about your brand, Thus PPC advertising gives you brand recognition
Reach your ideal customers: Another main advantage of PPC advertising is that you can easily target your ads directly to the potential customers. You can add appropriate keywords that user uses while searching anything related to your industry, product etc and you can bid on these keywords and show your ad in front of users
There are two types of pay-per-click advertising rates
1. Flat-rate model
In the flat rate pay-per-click advertising, an advertiser pays fixed fee to publisher for each click.
2. Bid-based model
In the bid-based advertisement, each advertiser makes a bid with a maximum amount of money they are willing to pay for advertising.
In today’s world when everyone is Internet savvy, No doubt, PPC advertising is one of most popular advertising method to reach maximum customers, & gain higher profits but it also demand lot of time, skill to publish your ad correctively as any wrong or misleading advertising can also destroy your image and reputation in market.